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Brands that address the Five Gates of branding and meet the challenges head-on are more likely to enjoy sustained growth. Check out our latest thoughts on these challenges and our brand methodology.
1. Providing exactly what our customer needs.
Position: Your position is the foundation that will drive every key decision within your organization. Getting this part right is key.
More about Position2. Creating a differentiated customer experience.
Offer: Brands aren’t products, but promises. Your brand is the value you offer to customers and what keeps them coming back.
More about Offer3. Understanding and growing our audience.
Audience: As a brand audience ages, their tastes evolve, and their needs change. Is your brand ready to move with them?
More about Audience4. Keeping a consistent voice across channels.
Message: A brand’s message must be consistent to matter. It must continually evolve or it will lose its relevance.
More about Message5. Matching marketing efforts to business KPIs.
Delivery: This is where all of your work goes public. How and where will you connect with customers?
More about Delivery