By wilson | Beer Labels
Wednesday Creative Shots Episode 55
Every Wednesday at the agency we take a couple of minutes in the afternoon to share and talk about the creative work that we’ve seen in the industry lately. These Wednesday Creative Shots help to inspire us through the end of the day, and the work week. Some of it is great, some of it we might think we could have done better, but all of it makes us think and ideally sparks some discussion. As a celebration of the 55th edition, we decided to share what everyone else is missing.
Members are the Mission
Navy Federal Credit Union members have both unique and everyday aspects to their lives. One hand, they’re training and ready to protect the country. On the other, they have family needs just like anybody else, a story told exceptionally well in this spot.
Maximized Ideas
We love the mix of old and new in this spot, carried all the way through. “The stylish film appears to use archive footage but was actually shot completely by Oscar-nominated cinematographer Greig Fraser on 35mm in Monaco to recreate the historic events.” source: https://www.campaignlive.co.uk/article/mini-the-faith-few-jung-von-matt/1445266
From the site: “In 1961, racing legend John Cooper unleashed the potential of the Classic Mini on the racing world. Though it wasn’t the biggest, fastest, or most powerful, this feisty underdog took the motorsports scene by storm, dominating opponents with its nimble handling, near perfect balance and innovative engine and wheel layout.”
Wrong Meal
If you are what you eat, then are you also what you eat, eats? Just sayin’. While people are becoming generally more aware of where their food comes from and how it lived, some of the details might get lost during the trip. Like the actual diet of certain livestock.
Pink Tax
Burger King® has decided to pick up the sword and call attention to a variety of cultural topics. From bullying to net neutrality they’ve been able to frame the stories through in-store stunts that make the issue crystal clear. The latest to the get the treatment was the “pink” tax. It makes the issue abundantly clear.
Premade Instructional Videos
Creative problem-solving. That’s what we like, and while these spots work. The common format with unique payoff gets and keeps your attention in this memorable execution.
Brewery Branding and Labels Untappd
A lot of us like beer at the agency, but all of us appreciate good design. The popular beer app, Untappd also has a podcast. A recent edition brought several designers together to talk about their favorite designs, designers, and take us behind the scenes. A natural for Creative Shots.
https://www.instagram.com/temescalbeer/
https://www.instagram.com/fieldworkbrewingco/
Go to the Untapped page to get all of the links. Like a new brewery, it’s worth a visit.
https://podcast.untappd.com/20
MacCoin
From Marketing Dive: https://www.marketingdive.com/news/mcdonalds-debuts-burger-backed-maccoin-for-the-big-macs-50th-anniversary/528944/
“The idea for the MacCoin was inspired by The Economist’s Big Mac Index, which the publication created in 1986 to compare international currencies in a lighthearted way, using the Big Mac as a symbol for purchasing power. The timing of the MacCoin also coincides with the 100th birthday of the creator of the Big Mac, Jim Delligatti.”
Bucket Challenge
If you’ve followed Our Ideas in the Wilson blog, or our social channels, you know that we get a kick out of everything KFC is doing. One way or another, they always seem to be pushing the boundaries. We’re curious to see where this goes …
Like This?
If you like this, let us know here or on our social channels (spoiler alert: some of it shows up there after Wednesday already). And if you have anything you’ve found that you don’t think others have seen, send it along.
All trademarked and copyrighted names, marks and logos are the property of their respective companies.