The Martech space has exploded; from 150 to over 5,000 solutions in just 5 years—and the amount of customer data has also exploded alongside it. Marketers and their budgets have followed along and are fueling more growth. Forrester predicts that marketing technology budgets will “grow by double digits” in 2018. This episode of Wilson Bridge discusses the growth and steps marketers must take to stay ahead of the rising technology and take advantage of the increased budgets and capabilities.
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