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Otterbein

Senior Moments Campaign

Convincing the elderly to leave their homes for a retirement community often becomes one of the more difficult family decisions made. Research confirmed that the majority of aging adults often felt as if they were caught in the middle. Not wanting to give up a home they had come to love and filled with anxiety over the potential of living someplace new – with no friendship base to rely on – they just wanted to make everyone happy and not be a burden. At the same time, moving to someplace unfamiliar was not at the top of their priority list. By focusing on the positive and celebrating unscripted special moments, the creative team at Wilson focused on resetting what Senior Moments mean at Otterbein. Entering your golden years doesn’t have to mean the twilight of life. Instead, it should reflect life continued and the spirit of Otterbien Retirement Communities.


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© 2012 Wilson