Brand strategy is where it all begins. We kick off every new client partnership with a thorough brand strategy assessment. We dig into how your brand is currently perceived in the marketplace and work toward steering your brand to positive attributes that resonate with your target audiences. We use research to see how your competitors are fulfilling (or not) the needs of your target market and identify the unique differentiators that will allow your brand to better satisfy those audiences. Brand strategy is where the magic happens!