Our client, an entrepreneurial couple from Ohio, were no strangers to the outdoor gear space. Passionate explorers themselves, the family often spends quality adventure time outside with their pack. But when they embarked on their next great adventure – relaunching their outdoor gear business after a 10-year hiatus – they found themselves unprepared for the newly competitive market.
Outdoor gear retailers entering the field today can no longer just put up a website and wait for orders to roll in. They need bold personalities and unique positioning that makes them stand apart from the herd. To succeed, brands have to dig deep and roundup what it is that makes them different.
That’s where Wilson comes in…