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	<title>Wilson</title>
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	<link>http://www.wilsonadv.com</link>
	<description>Repositioning mature brands.</description>
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		<title>&#8220;Grab Some Buds&#8221; grabs some hearts</title>
		<link>http://www.wilsonadv.com/grab-some-buds-grabs-some-hearts/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=grab-some-buds-grabs-some-hearts</link>
		<comments>http://www.wilsonadv.com/grab-some-buds-grabs-some-hearts/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 22:24:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mature Brands]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=827</guid>
		<description><![CDATA[The holy grail of marketing is really about effectiveness realized through sustained brand loyalty. Watch how mature brand and American icon Budweiser captures an entire crowd by surprise and consequently converts regular ol&#8217; beer drinkers into Budweiser drinkers. Authentic &#8230; <a href="http://www.wilsonadv.com/grab-some-buds-grabs-some-hearts/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Join us on Google+</title>
		<link>http://www.wilsonadv.com/join-us-on-google/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=join-us-on-google</link>
		<comments>http://www.wilsonadv.com/join-us-on-google/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 17:44:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's Happening]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=811</guid>
		<description><![CDATA[WilsonAdv is now on Google+! Connect with us here. &#160;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chevrolet Story: &#8220;My Dad&#8217;s Car&#8221;</title>
		<link>http://www.wilsonadv.com/chevrolet-story-my-dads-car/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=chevrolet-story-my-dads-car</link>
		<comments>http://www.wilsonadv.com/chevrolet-story-my-dads-car/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 19:10:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mature Brands]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=795</guid>
		<description><![CDATA[For some people, their car is more than just a mode of transportation. It&#8217;s a part of them. They connect with something which is much more than a means of getting from here to there. People feel so strongly &#8230; <a href="http://www.wilsonadv.com/chevrolet-story-my-dads-car/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Wilson team strapped on their cowboy boots and got dirty&#8230;</title>
		<link>http://www.wilsonadv.com/river-of-hope/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=river-of-hope</link>
		<comments>http://www.wilsonadv.com/river-of-hope/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 13:52:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's Happening]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=772</guid>
		<description><![CDATA[&#8230;all for a good cause. Last Friday, the folks at Wilson joined together to help a local non-profit, River of Hope Ranch. This day of serving was part of a company initiative to give back to the community. The &#8230; <a href="http://www.wilsonadv.com/river-of-hope/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IBM research shows CMOs struggle to acclimate to social media explosion.</title>
		<link>http://www.wilsonadv.com/ibm-research-shows-cmos-struggle-to-acclimate-to-social-media-explosion/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ibm-research-shows-cmos-struggle-to-acclimate-to-social-media-explosion</link>
		<comments>http://www.wilsonadv.com/ibm-research-shows-cmos-struggle-to-acclimate-to-social-media-explosion/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 14:36:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=765</guid>
		<description><![CDATA[Feeling stressed? Data explosion got you down and you don’t know quite what to do? You are not alone! In a recent IBM survey of the top CMOs, 68% say they do not feel prepared to deal with the &#8230; <a href="http://www.wilsonadv.com/ibm-research-shows-cmos-struggle-to-acclimate-to-social-media-explosion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wilsonadv.com/ibm-research-shows-cmos-struggle-to-acclimate-to-social-media-explosion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great Scott! This is heavy&#8230;</title>
		<link>http://www.wilsonadv.com/great-scott-this-is-heavy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=great-scott-this-is-heavy</link>
		<comments>http://www.wilsonadv.com/great-scott-this-is-heavy/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 15:51:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mature Brands]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=745</guid>
		<description><![CDATA[Nike has teamed up with the Michael J. Fox Foundation and created the Nike Mag shoes worn by Marty McFly in the 1989 movie Back to the Future Part II. 1,500 pairs have been produced and 150 pairs per &#8230; <a href="http://www.wilsonadv.com/great-scott-this-is-heavy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tony the Tiger turns 60!</title>
		<link>http://www.wilsonadv.com/tony-the-tiger-turns-60/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tony-the-tiger-turns-60</link>
		<comments>http://www.wilsonadv.com/tony-the-tiger-turns-60/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 21:03:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mature Brands]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=732</guid>
		<description><![CDATA[It’s hard to believe but the Kellogg icon is turning 60. But what is really interesting is his new target audience – Dads! After several decades of telling Moms &#8211; They’re Great! – and encouraging kids to bring out &#8230; <a href="http://www.wilsonadv.com/tony-the-tiger-turns-60/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wilsonadv.com/tony-the-tiger-turns-60/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Diet Coke Gets a New Look</title>
		<link>http://www.wilsonadv.com/diet-coke-gets-a-new-look/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=diet-coke-gets-a-new-look</link>
		<comments>http://www.wilsonadv.com/diet-coke-gets-a-new-look/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 14:05:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mature Brands]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=629</guid>
		<description><![CDATA[Coca Cola continues to exercise its brand dominance muscle by the fearless redesign – even if it is for a limited time – of the Diet Coke can. But is it really fearless? Can Coca Cola really misstep? Does &#8230; <a href="http://www.wilsonadv.com/diet-coke-gets-a-new-look/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fiat Gets Up Close andPersonal to the U.S.</title>
		<link>http://www.wilsonadv.com/fiat-gets-up-close-and-personal-to-the-u-s/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fiat-gets-up-close-and-personal-to-the-u-s</link>
		<comments>http://www.wilsonadv.com/fiat-gets-up-close-and-personal-to-the-u-s/#comments</comments>
		<pubDate>Sun, 21 Aug 2011 15:06:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mature Brands]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=624</guid>
		<description><![CDATA[Fiat, absent from the U.S. market for almost a quarter of a century, returns with events designed to bring you close to their car. These multi sensory events, complete with espresso, bocce ball tournaments and drive-in movies are planned &#8230; <a href="http://www.wilsonadv.com/fiat-gets-up-close-and-personal-to-the-u-s/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wilsonadv.com/fiat-gets-up-close-and-personal-to-the-u-s/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Chasm between Marketing and Sales – What’s a CMO to do?</title>
		<link>http://www.wilsonadv.com/the-chasm-between-marketing-and-sales/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-chasm-between-marketing-and-sales</link>
		<comments>http://www.wilsonadv.com/the-chasm-between-marketing-and-sales/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 14:04:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=608</guid>
		<description><![CDATA[The lack of communication between marketing and sales is often astounding. During a recent meeting, our client was discouraged with recent cuts to his marketing budget. Sales were weak. And revenue was down at his company. Naturally, we asked &#8230; <a href="http://www.wilsonadv.com/the-chasm-between-marketing-and-sales/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wilsonadv.com/the-chasm-between-marketing-and-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smart Marketing leaders  follow Wilson – do you?</title>
		<link>http://www.wilsonadv.com/smart-marketing-leaders-follow-wilson-%e2%80%93-do-you/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=smart-marketing-leaders-follow-wilson-%25e2%2580%2593-do-you</link>
		<comments>http://www.wilsonadv.com/smart-marketing-leaders-follow-wilson-%e2%80%93-do-you/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 18:29:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's Happening]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=576</guid>
		<description><![CDATA[Follow us on Twitter: Follow @WilsonAdv]]></description>
		<wfw:commentRss>http://www.wilsonadv.com/smart-marketing-leaders-follow-wilson-%e2%80%93-do-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wilson takes part in World&#8217;s Longest Front Porch</title>
		<link>http://www.wilsonadv.com/wilson-take-part-in-worlds-longest-front-porch/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wilson-take-part-in-worlds-longest-front-porch</link>
		<comments>http://www.wilsonadv.com/wilson-take-part-in-worlds-longest-front-porch/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 20:20:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's Happening]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=549</guid>
		<description><![CDATA[Some of the Wilson crew visited Cracker Barrel today and ate breakfast (at lunchtime). Afterward, we took part in the World&#8217;s Longest Front Porch, a new fundraising promotion in support of the Wounded Warrior Project. Cracker Barrel will donate &#8230; <a href="http://www.wilsonadv.com/wilson-take-part-in-worlds-longest-front-porch/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<item>
		<title>Sears gone by 2012?</title>
		<link>http://www.wilsonadv.com/sears-gone-by-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sears-gone-by-2012</link>
		<comments>http://www.wilsonadv.com/sears-gone-by-2012/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 13:12:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's Happening]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=544</guid>
		<description><![CDATA[Predictions being offered up this year by 24/7 Wall Street of ten brands that will disappear by end of 2012. Sears is one. See if you agree with the other nine. Read more at Business Insider]]></description>
		<wfw:commentRss>http://www.wilsonadv.com/sears-gone-by-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CMO’s Must Be Driving Their Firms&#8217; Domain Strategy Now</title>
		<link>http://www.wilsonadv.com/cmo%e2%80%99s-must-be-driving-their-firms-domain-strategy-now/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cmo%25e2%2580%2599s-must-be-driving-their-firms-domain-strategy-now</link>
		<comments>http://www.wilsonadv.com/cmo%e2%80%99s-must-be-driving-their-firms-domain-strategy-now/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 16:04:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=536</guid>
		<description><![CDATA[Ok, the Internet, how we use it and how customers will find your product just got a lot more complicated. Last week, ICANN, the firm responsible for Internet names, just said yes to new “dot” conventions. That means that &#8230; <a href="http://www.wilsonadv.com/cmo%e2%80%99s-must-be-driving-their-firms-domain-strategy-now/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wilsonadv.com/cmo%e2%80%99s-must-be-driving-their-firms-domain-strategy-now/feed/</wfw:commentRss>
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		</item>
		<item>
		<title>Foursquare, NO cash benefit with AmEx partnership? Smart.</title>
		<link>http://www.wilsonadv.com/foursquare-no-cash-benefit-with-amex-partnership-smart/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=foursquare-no-cash-benefit-with-amex-partnership-smart</link>
		<comments>http://www.wilsonadv.com/foursquare-no-cash-benefit-with-amex-partnership-smart/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 13:42:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's Happening]]></category>

		<guid isPermaLink="false">http://www.wilsonadv.com/?p=531</guid>
		<description><![CDATA[Even though they receive no cash benefit, Foursquare continues to mature, partnering with American Express. The benefit is continued opportunity to add to their user base, legitimize their efforts and opportunity to seek out more lucrative partnerships. Read more &#8230; <a href="http://www.wilsonadv.com/foursquare-no-cash-benefit-with-amex-partnership-smart/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wilsonadv.com/foursquare-no-cash-benefit-with-amex-partnership-smart/feed/</wfw:commentRss>
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		</item>
		<item>
		<title>Visa brings social and digital to the core of their marketing strategy.</title>
		<link>http://www.wilsonadv.com/visa-brings-social-and-digital-to-the-core-of-their-marketing-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=visa-brings-social-and-digital-to-the-core-of-their-marketing-strategy</link>
		<comments>http://www.wilsonadv.com/visa-brings-social-and-digital-to-the-core-of-their-marketing-strategy/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 18:45:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's Happening]]></category>

		<guid isPermaLink="false">http://wilsonadv.com/?p=439</guid>
		<description><![CDATA[At Wilson, we continue to see the percentage of company’s marketing dollars shift from traditional marketing channels to social and digital marketing. Giant Visa is making the shift and their doing it by being customer focused. Read more at &#8230; <a href="http://www.wilsonadv.com/visa-brings-social-and-digital-to-the-core-of-their-marketing-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.wilsonadv.com/visa-brings-social-and-digital-to-the-core-of-their-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Living United!</title>
		<link>http://www.wilsonadv.com/living-united/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=living-united</link>
		<comments>http://www.wilsonadv.com/living-united/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 09:00:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://wilsonadv.com/wp/?p=283</guid>
		<description><![CDATA[United Way has been making a difference in the lives of others for over 100 years. So when they asked us again this year to help them further that mission by developing campaign communication pieces we jumped at the &#8230; <a href="http://www.wilsonadv.com/living-united/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What does it mean to be a marketing industry leader?</title>
		<link>http://www.wilsonadv.com/what-does-it-mean-to-be-a-marketing-industry-leader/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-does-it-mean-to-be-a-marketing-industry-leader</link>
		<comments>http://www.wilsonadv.com/what-does-it-mean-to-be-a-marketing-industry-leader/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 08:00:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://wilsonadv.com/wp/?p=286</guid>
		<description><![CDATA[That’s a great question to consider. Especially in today’s ever shifting marketing landscape. Our client Teradata recently merged with Aprimo and just 6 short months later, they are being recognized for their accomplishments as leaders in their industry. Read &#8230; <a href="http://www.wilsonadv.com/what-does-it-mean-to-be-a-marketing-industry-leader/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		</item>
		<item>
		<title>What a difference a dot makes</title>
		<link>http://www.wilsonadv.com/what-a-difference-a-dot-makes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-a-difference-a-dot-makes</link>
		<comments>http://www.wilsonadv.com/what-a-difference-a-dot-makes/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 01:00:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's Happening]]></category>

		<guid isPermaLink="false">http://wilsonadv.com/wp/?p=278</guid>
		<description><![CDATA[Will we see .MTV? Possibly. Later in June ICANN (Internet Corporation for Assigned Names and Numbers) will officially announce the next evolution of domain names. Read more via BrandChannel]]></description>
		<wfw:commentRss>http://www.wilsonadv.com/what-a-difference-a-dot-makes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>End of the watch? Not according to Timex.</title>
		<link>http://www.wilsonadv.com/end-of-the-watch-not-according-to-timex/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=end-of-the-watch-not-according-to-timex</link>
		<comments>http://www.wilsonadv.com/end-of-the-watch-not-according-to-timex/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 15:25:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's Happening]]></category>

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		<description><![CDATA[With so many people using their cell phones for checking time, Timex has launched new initiatives to remain relevant and increase, yes increase, their market share. Read More Via AdAge]]></description>
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