With so many people using their cell phones for checking time, Timex has launched new initiatives to remain relevant and increase, yes increase, their market share.
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End of the watch? Not according to Timex.
Posted in What's Happening
One city sells the media a slice of American Pie
Grand Rapids, Mich., successfully told the media to shove it . Residents took to the streets in response to a Newsweek.com list naming Grand Rapids one of America’s dying cities. Their single-shot elaborate lip-sync extravaganza of Don McLean’s “American Pie” is quickly going viral.
Read More Via Ad Week
Posted in What's Happening
Mature candy brands find sugar high – profits that is
At Wilson, we work with many mature brands that find new life or sustainability through product innovations and brand extensions. Candy makers like Nestle and Hershey’s are seeing great profits through new product introductions.
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Posted in What's Happening
Jason hard at work
In the fast paced creative world, designers sometimes have to assume many rolls. Using top secret technology we are able to slow down time and space to capture what the naked eye cannot. As you can see below, Jason truly has superhuman skills. Obviously we’re kidding and this is just a small experiment using Microsoft’s iPhone app Photosynth.
Posted in What's Happening
B2B + B2C = B2P™
Ten years ago, what marketing director would have forseen the massive collision headed our way between professional and personal lives? Thank you Smart Phone, nano technology and mister QR code. But what has all of this done to the business customer – the C-level, the office influencer – those coveted by B2B brands? While they are decision makers in their own right, more emphasis needs to be placed on what we call the Business 2 People™ theory. Laptops, Blackberries, and iPhone…
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Posted in B2P
New site launches for nation’s 5th largest tissue donation organization.
The Wilson interactive team recently launched a new chapter for Community Tissue Services, the nation’s 5th largest provider of tissue grafts. Under the strategically positioned theme of FiftyLives, one donor has the power to save or enhance up to fifty lives, a new movement is underway to educate, facilitate and create greater awareness for those who have made such a sacrifice. Life continues for one simple reason, the unselfish gift made by extraordinary, ordinary people. VIEW
Posted in What's Happening
North American leader pours on the innovation
Serving the Concrete Construction Industry for over 100 years, Dayton Superior is the largest North American manufacturer and distributor of products used in concrete construction. So when they wanted to bring the focus back to American made products and homegrown engineering, we let their colors fly at World of Concrete… VIEW
Posted in Work
First Annual NRA Show Food & Beverage Product Innovations Awards.
Hoping to send a big shout out to our client, ConAgra Foodservice. Up for industry innovation awards with four products – we’ll be there for the announcement May 21, at the NRA Show 2011 in Chicago. MORE
Posted in What's Happening
Mature Brands: Kotex
We recently stumbled across an interesting campaign by a mature brand, Kotex. That’s right, the makers of feminine hygiene products. Their current contest, “Ban the Bland Design Challenge” gives users the chance to design feminine protection pads and carrying tins via their interactive website. An interesting approach to keeping your brand on the top of consumers’ minds. Check it out… MORE
Posted in What's Happening
