The holy grail of marketing is really about effectiveness realized through sustained brand loyalty.
Watch how mature brand and American icon Budweiser captures an entire crowd by surprise and consequently converts regular ol’ beer drinkers into Budweiser drinkers.
Authentic connections made. Toast to the King. Continue reading
For some people, their car is more than just a mode of transportation. It’s a part of them. They connect with something which is much more than a means of getting from here to there.
People feel so strongly about their favorite brands that sometimes it’s hard to part with them. This touching video documents the story Continue reading
…all for a good cause.
Last Friday, the folks at Wilson joined together to help a local non-profit, River of Hope Ranch. Continue reading
Feeling stressed? Data explosion got you down and you don’t know quite what to do? You are not alone! In a recent IBM survey of the top CMOs, 68% say they do not feel prepared to deal with the changing landscape. Continue reading
Nike has teamed up with the Michael J. Fox Foundation and created the Nike Mag shoes worn by Marty McFly in the 1989 movie Back to the Future Part II. 1,500 pairs have been produced and 150 pairs per day are being auctioned on eBay from September 8th through December 18th. Continue reading
It’s hard to believe but the Kellogg icon is turning 60. But what is really interesting is his new target audience – Dads! After several decades of telling Moms – They’re Great! – and encouraging kids to bring out their inner tiger – Tony is now seeking a new audience in fathers. Continue reading
Coca Cola continues to exercise its brand dominance muscle by the fearless redesign – even if it is for a limited time – of the Diet Coke can. But is it really fearless? Can Coca Cola really misstep? Does anyone really care? You decide… Read More…
Fiat, absent from the U.S. market for almost a quarter of a century, returns with events designed to bring you close to their car. These multi sensory events, complete with espresso, bocce ball tournaments and drive-in movies are planned to combat the American prejudice of small cars. Continue reading
The lack of communication between marketing and sales is often astounding. During a recent meeting, our client was discouraged with recent cuts to his marketing budget. Sales were weak. And revenue was down at his company. Naturally, we asked about his plan to help his sales team. His response still leaves me shaking my head – Continue reading
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Predictions being offered up this year by 24/7 Wall Street of ten brands that will disappear by end of 2012. Sears is one. See if you agree with the other nine.
Read more at Business Insider
Ok, the Internet, how we use it and how customers will find your product just got a lot more complicated. Last week, ICANN, the firm responsible for Internet names, just said yes to new “dot” conventions. That means that we may soon begin to see .coke or .mtv. Or how about .tissue or .beer?
Even though they receive no cash benefit, Foursquare continues to mature, partnering with American Express. The benefit is continued opportunity to add to their user base, legitimize their efforts and opportunity to seek out more lucrative partnerships.
Read more at New York Times
At Wilson, we continue to see the percentage of company’s marketing dollars shift from traditional marketing channels to social and digital marketing. Giant Visa is making the shift and their doing it by being customer focused.
Read more at Marketingprofs.com
United Way has been making a difference in the lives of others for over 100 years. So when they asked us again this year to help them further that mission by developing campaign communication pieces we jumped at the chance. Want to Live United too? Check out dayton-unitedway.org
That’s a great question to consider. Especially in today’s ever shifting marketing landscape. Our client Teradata recently merged with Aprimo and just 6 short months later, they are being recognized for their accomplishments as leaders in their industry.
Read More Via Forbes
Will we see .MTV? Possibly. Later in June ICANN (Internet Corporation for Assigned Names and Numbers) will officially announce the next evolution of domain names.
Read more via BrandChannel
With so many people using their cell phones for checking time, Timex has launched new initiatives to remain relevant and increase, yes increase, their market share.
Read More Via AdAge
