Author Archives: admin
How well do you know logos?
We’ve been having fun today with a great little app for the iPhone called Logos Quiz Game by AticoD. This game challenges your knowledge of hundreds of company logos, keeping score of your correct answers.
Posted in Mature Brands
“Grab Some Buds” grabs some hearts
The holy grail of marketing is really about effectiveness realized through sustained brand loyalty. Watch how mature brand and American icon Budweiser captures an entire crowd by surprise and consequently converts regular ol’ beer drinkers into Budweiser drinkers. Authentic … Continue reading
Posted in Mature Brands
Chevrolet Story: “My Dad’s Car”
For some people, their car is more than just a mode of transportation. It’s a part of them. They connect with something which is much more than a means of getting from here to there. People feel so strongly … Continue reading
Posted in Mature Brands
The Wilson team strapped on their cowboy boots and got dirty…
…all for a good cause. Last Friday, the folks at Wilson joined together to help a local non-profit, River of Hope Ranch.
Posted in What's Happening
IBM research shows CMOs struggle to acclimate to social media explosion.
Feeling stressed? Data explosion got you down and you don’t know quite what to do? You are not alone! In a recent IBM survey of the top CMOs, 68% say they do not feel prepared to deal with the … Continue reading
Posted in Marketing
Great Scott! This is heavy…
Nike has teamed up with the Michael J. Fox Foundation and created the Nike Mag shoes worn by Marty McFly in the 1989 movie Back to the Future Part II. 1,500 pairs have been produced and 150 pairs per … Continue reading
Posted in Mature Brands
Tony the Tiger turns 60!
It’s hard to believe but the Kellogg icon is turning 60. But what is really interesting is his new target audience – Dads! After several decades of telling Moms – They’re Great! – and encouraging kids to bring out … Continue reading
Posted in Mature Brands
Diet Coke Gets a New Look
Coca Cola continues to exercise its brand dominance muscle by the fearless redesign – even if it is for a limited time – of the Diet Coke can. But is it really fearless? Can Coca Cola really misstep? Does … Continue reading
Posted in Mature Brands
Fiat Gets Up Close and
Personal to the U.S.
Fiat, absent from the U.S. market for almost a quarter of a century, returns with events designed to bring you close to their car. These multi sensory events, complete with espresso, bocce ball tournaments and drive-in movies are planned … Continue reading
Posted in Mature Brands
The Chasm between Marketing and Sales – What’s a CMO to do?
The lack of communication between marketing and sales is often astounding. During a recent meeting, our client was discouraged with recent cuts to his marketing budget. Sales were weak. And revenue was down at his company. Naturally, we asked … Continue reading
Posted in Marketing
Smart Marketing leaders
follow Wilson – do you?
Follow us on Twitter: Follow @WilsonAdv
Posted in What's Happening
Sears gone by 2012?
Predictions being offered up this year by 24/7 Wall Street of ten brands that will disappear by end of 2012. Sears is one. See if you agree with the other nine. Read more at Business Insider
Posted in What's Happening
CMO’s Must Be Driving Their Firms’ Domain Strategy Now
Ok, the Internet, how we use it and how customers will find your product just got a lot more complicated. Last week, ICANN, the firm responsible for Internet names, just said yes to new “dot” conventions. That means that … Continue reading
Posted in Marketing
Foursquare, NO cash benefit with AmEx partnership? Smart.
Even though they receive no cash benefit, Foursquare continues to mature, partnering with American Express. The benefit is continued opportunity to add to their user base, legitimize their efforts and opportunity to seek out more lucrative partnerships. Read more … Continue reading
Posted in What's Happening
Visa brings social and digital to the core of their marketing strategy.
At Wilson, we continue to see the percentage of company’s marketing dollars shift from traditional marketing channels to social and digital marketing. Giant Visa is making the shift and their doing it by being customer focused. Read more at … Continue reading
Posted in What's Happening
Living United!
United Way has been making a difference in the lives of others for over 100 years. So when they asked us again this year to help them further that mission by developing campaign communication pieces we jumped at the … Continue reading
Posted in Work
What does it mean to be a marketing industry leader?
That’s a great question to consider. Especially in today’s ever shifting marketing landscape. Our client Teradata recently merged with Aprimo and just 6 short months later, they are being recognized for their accomplishments as leaders in their industry. Read … Continue reading
Posted in Marketing
What a difference a dot makes
Will we see .MTV? Possibly. Later in June ICANN (Internet Corporation for Assigned Names and Numbers) will officially announce the next evolution of domain names. Read more via BrandChannel
Posted in What's Happening
