Customer Engagement Optimization bridges the gap between a brand’s personality and the technology used to communicate that personality. The first step is to understand how a brand interacts with customers and delivers value. With that understood and defined, brands then need to determine the marketing technology required to meet those objectively and authentically—not a simple task when the space has upwards of 5,000 vendors and counting.
We also discuss how Customer Engagement Optimization works on social, or not, and recall the time a mobile carrier fired some customers it didn’t like.
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Brand references and resources
De Beers: https://www.debeers.com
Martech 5000 (2017): https://chiefmartec.com/2017/05/marketing-techniology-landscape-supergraphic-2017/
Got Milk: https://www.gotmilksnacks.com
Wilson Resources and Links
Wilson Advertising: http://www.wilsonadv.com
Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization/
Our Work: http://www.wilsonadv.com/our-work/
Contact Us: http://www.wilsonadv.com/contact-us/
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