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Wednesday Creative Shots, Episode 3
This week we’re taking a look at journeys through space, personal transformation, food, and agreeing that craft matters. While much was made about the time and effort that went into the spots created for the NFL’s big game, craftsmanship should always matter. True craftsmanship isn’t a part-time gig. Whether you’re creating high end audio speakers or a 30 second spot, striving for quality should always be the goal.
Going To Mars
Today’s Mars travelers are in school right now. To give them a feel for the experience, Lockheed Martin created this school bus experience.
Combining product with fans and employees should be a proven recipe for success. And it is in this series from Drogba5. While some reality series rely on barely-celebrities and manufactured stars, this piece for Johnsonville utilizes those that know their product the best—their real advocates—in a competition to make a game day-appropriate recipe using Johnsonville sausages.
The Campaign Highlights:
- three competitors, one winner per episode
- winner gets a year’s supply of sausages
- winning recipe entered into Johnsonville’s “Big Game Binder” recipe book
- recipe used in future Johnsonville print and digital campaigns
- judges are “The Sausage Six,” six Johnsonville employees
Bang & Olufsen make audio and visual components. Scratch that, Bang & Olufsen craft exquisite masterpieces that happen to also be extremely technically functional. They are on the opposite of the race to the bottom path—bigger, faster, cheaper—that most technology companies are taking. From their website: “Since 1925, Bang & Olufsen has been synonymous with the art of acoustic perfection. To this day, our craftsmen still calibrate and tune every loudspeaker model by hand.”
This video series celebrates the craftsmanship involved in the processes required to achieve their end result.
“I’d Like to Thank the Fans”
Jumping at the next big live event, MasterCard is creating an experiential record store and virtual engagement for the Grammys.
“Masterpass #ThankTheFans House
With vinyl record sales at an all-time high, Masterpass is helping to connect music fans with what they want most. The Masterpass #ThankTheFans House takes over the iconic Sunset Boulevard locale from Thursday, February 9ththrough Saturday, February 11th. Fans are invited to experience the record store for the digital age which focuses on bringing people together to experience what they love most about music.”
You can see the TV spot here: http://adland.tv/commercials/masterpass-thankthefans-2017-30-usa evidently the company doesn’t want to share it anywhere.
There’s More to See Here
TUI Airline wants you to know that the Sydney Opera House is just the tip of the Australia that there is to see.
And Still More To See—Just Add H2O
Fantastic Modern Journey
“In The Woods” is a piece from the Saatchi & Saatchi New Directors’ Showcase website, a great source for creative inspiration.
Their mission, taken from their website:
“The New Directors’ Showcase started in 1991, and has become one of the highlights of the Cannes International Festival of Creativity. It has a reputation for unearthing the new directors of tomorrow and shows Saatchi & Saatchi’s commitment to supporting emerging directors and spotlighting the very best in creative talent.”