Distilling A Powerful Vision

Creating a great story on video is a lot like distilling whiskey: you start by gathering a lot of material – and then spend the bulk of your time trying to get rid of most of it. Let me explain.

Whiskey making starts years in advance of the final product. It begins with grains that took at least a season to grow and finding a reliable source of yeast. You also need to build a distilling apparatus, something that can withstand heat to a boiling temperature and a mechanism to collect and cool the escaping gas. And wood barrels, you’ll definitely need those. After you’ve spent a great deal of time harvesting the grain, you’ll combine it with yeast and water to create what’s known as “mash.” Starting out, you might have an alcohol level around 6%-7.5%. Then the real work begins.

From here, you’ll spend the rest of the time getting rid of almost everything you have gathered to create the best and most concentrated version of the liquid grain. That’s what the still does. Inside, the water evaporates away and a more concentrated alcohol gas cools and condenses into liquid form that will eventually be 40% alcohol or higher. And then you’ll spend even more time refining it into something truly unique and smooth by aging it in the wood barrels. Finally, if things work out you’ll have something almost magical.

The video equivalent of grain, mash and barrels are notes, scripts and footage. In both cases you apply energy and effort to reduce the raw materials in order to concentrate it’s power and impact until it achieves its most interesting and palatable form. Here are some tips on gathering material and creating video magic that will have a nice memorable kick.

Harvest Your Notes

 

Mix A Script

 

Distill The Footage

 

Bottle It

“When you follow the recipe in the proper order, the process delivers a powerful result,” says Jason Kimerling, Digital Production Designer at Wilson. “But when you try to skip a step, the process can become inefficient and go over budget rather quickly.” Stick with the steps, be patient and your yield will be pleasing, straight up.

Consider this example .

 

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Have a question, comment or opinion you want to share? We’re sure that you do. Join the discussion on Twitter at @WilsonRebrand #maturebrand

Want more of taste? Check out our work page, or contact us and stop by to see for yourself.

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Want to see real whiskey making in action? Many distilleries offer tours of their facilities. If you’re in our neck of the woods, check out Flat Rock Spirits Distillery.

Distillery Tour

 

Source: http://www.clawhammersupply.com/blogs/moonshine-still-blog/