Growing local agency focused on re-energizing brands gets a boost in digital, wooing Marketing thought leader back to the Dayton Region.

Wilson, a Dayton-based agency focused on repositioning mature brands for new growth, recently hired Shana Lloyd as Digital Strategist to drive agency and client innovation within digital ecosystems. Shana brings to Wilson over 12 years of Marketing / Brand Strategy with a specific focus on digital within a myriad of industries. Most recently, Shana worked as Digital Marketing Manager for La Senza, a global retailer part of the L Brands umbrella of mega brands headquartered in Columbus, OH. She is an award winning Marketing professional with a track record of inspiring and rejuvenating thinking, facilitating both the application of business basics & traditional marketing principles that enable successful digital strategies.

“We’re thrilled to add someone of Shana’s caliber to our growing team,” said Brian Wilson, agency president. “Her expertise and passion for all things digital marketing fits perfectly with the growth vision we have for our company. Shana’s experience working on social platforms, content strategy, building and growing online communities and creating brand influencer strategies will prove invaluable for our client roster and will help position us for future growth.”

Shana’s background in rebranding pairs nicely with Wilson’s focus on re-energizing mature brands. In this new role, she will lead innovative thinking in digital for both internal marketing efforts, new business initiatives and for Wilson’s clients, working closely with Wilson leadership, account services, web development and design teams to build robust integrated marketing strategies.

Shana studied Digital & Mobile Advertising at New York University School of Professional Studies. In 2011, she was named one of Dayton’s Top 25 Women to Watch by WIBN and was a 2015 Best Social Media Rep Honoree by AAF-Dayton. She and her husband are excited to be back in Dayton, residing downtown and are passionate about the region’s growth, all things outdoors, photography, traveling and their two fur kids.

Wilson, we make brands young again. We help leading brands stay that way.

To learn more about our vision, check out our manifesto. (It’s not about our agency, it’s about a system of beliefs).


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